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Tourism marketing
Communications
Project management
Strategic planning
Event management
Consultancy
Association management

Experience - Events - strategic planning and management

Point Nepean National Park Draft Master Plan Information Day - assisted Parks Victoria with the logistical planning and staffing of the draft Master Plan Information Day held at Point Nepean in August 2010 which provided visitors with the opportunity to find out about the proposed future direction of the park and provide comments.

Point Nepean National Park Events Coordinator - provision of consultancy services to Parks Victoria acting as the venue manager for Point Nepean National Park over its busy 2009/10 event season. This role involved providing expert advice and direction to event organisers on key planning requirements, establishing a new fees and charges policy for events within the park, developing event permits and general event supervision from a venue manager's perspective. It also involved the development of an event management framework for the park and supporting resource kit for event organisers.

Quarantine Station Open Day - oversaw the delivery of a one day community based event on 6 December 2009 at Point Nepean National Park which marked the official opening of the Quarantine Station to the Victorian community. Sally's role was to oversee the day and work with the park staff and contracted event manager - Sandstorm Events - to deliver a highly successful event to commemorate this significant day.

Victoria's Parks Festival - led the conceptual design and subsequent implementation of Victoria's Parks Festival at Albert Park in 2000 and 2001 for Parks Victoria. The event, which attracted over 15,000 and 20,000 visitors each year respectively, showcased a range of recreation based tour operators, clubs and associations and community groups from around the state.

Australian Wine Tourism Conferences - coordinated all aspects of Tourism Victoria's branding and stakeholder hospitality at the annual Wine Tourism conferences held in Rutherglen in 2000 and 2001 for the then Victorian Wineries Tourism Council.

Women of Vision - managed the registrations for the World Vision hosted Women of Vision Gala Dinner held at the Hilton on the Park in 2002.

Country Victoria Events Funding Program - coordination of the receipt, assessment and recommendations to State Government for the Country Victoria Events Program funding opportunities three times a year in 2001 & 2002 and the 150 Gold event funding program in 2000. This also included production of an event resource kit containing templates and guidelines to assist regional event organisers with general event planning aspects.

World's Greatest Pram Stroll - worked in consultation with Parks Victoria and the People and Parks Foundation to draft event guidelines, participation parameters and resource templates for use by organisations partnering with this brand and hosting flagship Pram Stroll's around Australia.

Gippsland Tourism Exchange - assisted with the general coordination of the Gippsland Regional tourism exchange forum and presented to delegates on the regional cooperative marketing opportunities available to industry.

Regional Tourism Awards - assisted with the general coordination of the Phillip Island and Gippsland Discovery regional tourism awards and gala dinners held annually from 2001 to 2004 which recognised the significant achievements of tourism operators in the region and provided a platform for entering the state tourism awards.

Events Alive - facilitated workshop sessions on how to promote an event and provided delegates with resource templates as part of the overall Events Alive community workshop initiative for the South Gippsland Shire Council.

Centenary Celebrations - during her employment with Parks Victoria, Sally managed the strategic development and implementation of the 1998 Centenary Celebrations; a yearlong statewide program of events and activities to celebrate 100 years of national parks in Victoria. This particularly involved extensive stakeholder and media liaison, management of six independent steering committees, planning for 95 events over a 12 month period. As a result of her work in the leading the program, Sally was awarded as finalists in the Victoria Young Australian on the Year Awards (Environment Category). The celebrations were also recognised as winners in the 1999 Victorian Tourism Awards and 1999 AMI Public Sector Marketing Awards.

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